The NTBA is a non-profit, 501 C6 corporation, founded in 1979 as an all-volunteer organization. The mission of the North Tahoe Business Association is to improve economic vitality and quality of life in the communities of North Lake Tahoe. NTBA's district includes Carnelian Bay, Tahoe Vista, Crystal Bay, with Kings Beach as the main commercial core. The purpose of the NTBA is to support businesses through communications, marketing, resources, networking, and training and to create and market North Lake Tahoe as a vibrant and unique sense of place. Get involved by becoming a member, volunteering on an event or main street committee, donating to NTBA events, fundraisers, and promotions.