Why Companies Are Willing to Pay $5 million for 30 Seconds

Back by popular demand, Business Professor Kurt Heisinger will facilitate a lively discussion about this year's Super Bowl advertisements for Sierra College Insights. Participants will work in groups and learn how to identify the target market for each ad and why companies spend more than $5 million to air a 30 second spot. You may even come away with tools that forever change the way you view ads in the future!

Heisinger has been a full-time Business Professor at Sierra College since 1996 and has also served as an adjunct professor at American River College, Sacramento City College and the University of California at Davis. He received the Faculty of the Year award from the Associated Students of Sierra College in 2012. Mr. Heisinger has a Master of Business Administration from the University of California at Davis, and a Bachelor of Science in Business Administration along with a music minor from Cal Poly at San Luis Obispo. He has worked as a Certified Public Accountant at Ernst & Young in San Jose, and at Perry-Smith & Co. in Sacramento. He is also a Certified Management Accountant and the author of "Essentials of Managerial Accounting," an accessible textbook used by students throughout the country.

Join us for complimentary refreshments care of Starbucks when doors open at 6:30 p.m.

The program will take place from 7 to 8:15 p.m.