Truckee Chamber Lunch & Learn - Smart Media Strategies That Deliver

Unlock the power of strategic media for your business! Join Laura Partridge, President of CCMedia, for a dynamic Lunch & Learn on advertising opportunities -locally, regionally, and nationally- for businesses of all sizes. Discover how to reach your ideal customers through Search Engine Marketing, OTT, CTV, Addressable TV, streaming (including Netflix, Amazon, etc.), social media, digital audio (Spotify, etc.), radio, TV, outdoor, and more. Laura will share expert insights and actionable tips on creating targeted campaigns that deliver measurable results. With decades of expertise, CCMedia helps businesses get noticed in today’s evolving media landscape—ensuring your message reaches the right people, at the right place, at the right time. Don’t miss this chance to elevate your marketing strategy!

About Our Speaker
Laura Partridge – Founder & President, CCMedia
Laura Partridge is the Founder and President of CCMedia, a woman-owned media buying agency she launched in 1991. With more than 40 years in the advertising industry, she has developed, planned, and negotiated over $200 million in media placements, helping brands of all sizes maximize their reach and results. She also owns CCMedia Publishing, which produces highly targeted community and homeowner association magazines.
A San Francisco native raised in Marin County, Laura began her career in radio before becoming an
entrepreneur in Truckee/North Lake Tahoe more than three decades ago. Her company has since grown and evolved with the industry, also expanding into both media buying agency services and publishing. Today, CCMedia is recognized for its holistic, media-agnostic approach—creating strategic media plans that integrate traditional media, all types of digital media, and social platforms; buying media better; and delivering measurable results through strong client partnerships and creative negotiations. CCMedia Publishing now produces seven community magazines, including Truckee Magazine, Northstar Living, The Shire, Tahoe Donner News, IVGID Magazine, ArrowCreek View, and Damonte Ranch magazine, which provide exclusive content and highly effective advertising opportunities to reach residents and second-homeowners.
In addition to her Bachelor's degree from UCSB, Laura has numerous other credentials in radio advertising, digital marketing, market research, ratings, and social media. She is an active member of the Entrepreneurs’
Organization (EO), where she has held multiple leadership roles and continues to foster growth, learning, and connection among entrepreneurs. She has also served on several community boards, including the Truckee Chamber of Commerce.
Known for her strategic expertise, ability to integrate all types of media, and compassionate leadership, Laura is passionate about helping businesses succeed. Today, she is proud to lead a strong, dedicated team at CCMedia and is excited to continue expanding the agency’s impact through strategic partnerships and innovation.
Outside of work, she’s an avid traveler, skier, scuba diver, and outdoor enthusiast, enjoying adventures with her husband and three children.