Five Million Dollars for 30 Seconds - Are Super Bowl Ads Worth It?

Over the past few weeks, companies have been launching teasers and previews of ads that will air during the event. The cost for airing the ads begins at no less than five million dollars for 30 seconds, and that does not include the creative. According to Fortune magazine, creating the ads can cost at least one million dollars.

So, which organizations are taking on these marketing costs? Anheuser-Busch, Avocados from Mexico, Turbo Tax, Lexus, Mercedes-Benz and Mr. Clean are some of the notable brands that have ads scheduled during the fifty-first Super Bowl (a complete list is available on Adage.com).
 
Which commercials resonate with different age groups and social economic demographics?
Which ads make you laugh, tear up or wonder about what is being advertised?
Which ads may prompt you to take action such as following a company on social media or making a purchase?

These questions and more will lead to a fascinating discussion during Sierra College Insights’ February session on Feb. 10. Sierra College, Tahoe-Truckee Business Professor Kurt Heisinger, CPA, MBA will facilitate “Five Million Dollars for 30 Seconds.” Attendees will watch a handful of the ads that air during this year’s most watched event and discuss the attributes and effectiveness of the commercials.

“Five Million Dollars for 30 Seconds - Are Super Bowl Ads worth it?” is part of Sierra College Insights, a community program held on the Sierra College, Tahoe-Truckee campus located at 11001 College Trail Road in Truckee.

The program, including refreshments, is offered at no cost.Space is limited and reservations are highly recommended.

Upcoming Sessions: Decoding Scientific Controversies, March 10; Creation and Darwin’s Galapagos, April 21; Raising the Wild, May 12. Reservations can be made online at www.sierracollege.ticketleap.com.