Knowledge Bites - Mountain Town Marketing Strategies

Finding, Connecting and Marketing your Business to Elusive Second Homeowners
 
Small local businesses face a unique marketing challenge being in a tourism-driven mountain town. The majority of their best customers do not live here. There are 36,361 home and condo owners in the California side of Truckee and North Tahoe. Only 7,663 (21%) live here.

The challenge? Finding and connecting with the 28,698 (79%) owners and their families who do not live here and yet drive the revenue and bottom line for many local businesses: real estate and home services professionals to retail, financial, dining, medical, nonprofits, and everything in between.

Join David LaPlante, Chief Marketing Officer at PropertyRadar, a Truckee-based marketing technology company, for a presentation on how many small local businesses have solved this challenge with targeted local marketing and Mountain Town Marketing Strategies.

This Knowledge Bites workshop will be held March 21, from 9:30-11:30am at the Truckee Airport, 10356 Truckee Airport Road. Registration and networking begins at 9:00am, presentation at 9:30am. Reserve your spot by March 14^th and the cost to attend is only $20 for Chamber members and $30 for non-members. After March 14^th, cost is $30 for Chamber members and $40 for non-members.

The Knowledge Bites workshops have grown in popularity so early registration is highly encouraged.  Knowledge Bites series is presented by the Truckee Chamber of Commerce, in partnership with Sierra Business Council?s Small Business Development Center, and sponsor The Rice Team, Guild Mortgage Company. The venue sponsor is the Truckee Tahoe Airport District.

Coffee supplied by chamber member Drink Coffee Do Stuff