Environment, SustainabilityEnvironmental
On September 23, 2013, 60 stakeholders gathered to identify the key behavioral changes--things people can do--to protect the natural environment in Tahoe. The group determined that their collective efforts have suffered because there are too many uncoordinated messages.
The resulting Take Care campaign aims to promote a culture of environmental stewardship, using one voice to inspire people to take care of Tahoe. Stakeholders from the entire region have committed to using this campaign in their outreach efforts.
The campaign is a series of small reminders that poke fun at the mistakes we all make when we're not paying attention. Our hope is that we will inspire a culture of caretaking across residents and visitors, old and young, so beaches are as clean on the 5th of July as they are on the 3rd.
Other areas of focus are specifically preventing boat and cigarette litter, aquatic invasive species, leaving dog poop, and promoting bear and fire safety.
Take Care is led by the Lake Tahoe Outreach Committee, a group of organizations working together to help inspire a greater sense of community and environmental responsibility/stewardship in the greater Tahoe Region.
